WE APSIRE TO INSPIRE
We exist to explore ways in which we can rewire our singular and shared creative confidence. We desperately need more people to be thinking deeply and imaginatively about the challenges that currently face the world. Our vision is to spark much imagination, creativity, and innovative thought as possible.
NEW & CREATIVE THINKING
Our mission is to help individuals and organisations to strengthen and light their creative abilities to unlock original, disruptive ideas and innovation. We strive to bring tools and methods that helps with the flow of new thinking and new ways to grow - both as individuals and businesses.
HIRE A MUSE
WE HELP INDIVIDUALS & ORGANISATIONS TO BECOME THE BEST, MOST CREATIVE VERSION OF THEMSELVES
We experiment, play, examen new perspectives and seek solutions outside the box. We do so, by continiously searching for new methods and tools to break boundaries and comfort zones.
PLAY IS THE CRADLE OF HUMAN CULTURE
Some myths persist on the understanding that creativity results from a complete lack of boundaries and total freedom, but the reality is that we are not capable of operating without boundaries; we need them to focus our creative energy into the right channels.
Play affords the transcendence of mere reflexes towards creativity and meaning, and it features a peculiar combination of repetition and variation; that stimulates the imagination and captivates attention. It is afforded by the presence of play objects and the absence of perceived threats relative to the individual’s dispositions.
However, “play” is not the name of the act, nor the action, rather it constitutes a frame which is deeply woven into our cultural and social life. One might recall having said: “This is not fun – I thought you said this was a game?” This is a good example of how some social groups all share the same perspective on the gaming frame.
Social games enable spaces for and practices of creative expression, social dynamics and identity co-creation. They also form a mechanism through which relations can be enacted and maintained across and outside of the game environment.
Games are particularly a useful for sharing and transferring knowledge across boundaries. One inhibit a certain ‘mindset’ in which they can explore new frames of understanding.
PLAY IS THE CRADLE OF HUMAN CULTURE
Some myths persist on the understanding that creativity results from a complete lack of boundaries and total freedom, but the reality is that we are not capable of operating without boundaries; we need them to focus our creative energy into the right channels.
Play affords the transcendence of mere reflexes towards creativity and meaning, and it features a peculiar combination of repetition and variation; that stimulates the imagination and captivates attention. It is afforded by the presence of play objects and the absence of perceived threats relative to the individual’s dispositions.
However, “play” is not the name of the act, nor the action, rather it constitutes a frame which is deeply woven into our cultural and social life. One might recall having said: “This is not fun – I thought you said this was a game?” This is a good example of how some social groups all share the same perspective on the gaming frame.
Social games enable spaces for and practices of creative expression, social dynamics and identity co-creation. They also form a mechanism through which relations can be enacted and maintained across and outside of the game environment.
Games are particularly a useful for sharing and transferring knowledge across boundaries. One inhibit a certain ‘mindset’ in which they can explore new frames of understanding.
2018: THE 1st PROTOTYPE
We tested our first prototype with one of the worlds most creative advertising agencies; AMV BBDO in London.
