BÄBEL is a New York based creative collective recognized for producing immersive nightlife experiences that bring together music, art, culture, and community. For the Ibiza season, the ambition was to establish a recurring weekly event at Theatro Pereyra, creating a distinctive concept that reflected both the venue’s historic character and BÄBEL’s contemporary creative identity.
The project included art direction for the visual identity, the development of the overall event concept, and creative direction for social media video content. Every visual element was designed to build a cohesive brand experience across digital platforms and the live event, establishing a strong and recognizable identity for the weekly series throughout the season.
VIEW THE CONCEPT DECK: