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Adidas

Case

The future of work

What does it mean to be an attractive employer in the future?

How can the Adidas Group ensure a world class experience for both internal and external candidates and can be perceived to be the biggest challenges and opportunities?

In today’s digital world, it is now more crucial than ever before to provide a personalised and engaging customer experience that helps the company meet your strategic and marketing objectives.

Challenge

An attractive employer

Today, the scarcity of talent has put employer branding at the centre of company employment strategies and involves creating an image of employers as being great to work for in the minds of the target candidate pool. This means positioning the company favourably in the job market in order to attract the best talent out there. The challenge here was to find ways to integrate the digital world to create ‘Moments that Matter’ for Adidas Group candidates.

Concept

The 10 year plan

The project ended with a 10 year plan for the Adidas Group.

Year 1
Every single touch point between a candidate and the brand reflects on Adidas. An interactive recruitment site where people can search and explore new positions, which increases the amount of touchpoints.

Year 2
New internal innovation lab

Year 3
Augmented workspace

Takeaway

Key learnings
  • Emerging digital technologies
  • Artificial Intelligence & big data
  • Future Mapping
  • Future thinking
  • Employer branding
  • Open innovation
Date
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