Design and production of the entire backstage area at the Soundstorm festival, one of the largest music festivals in the Middle East, attended by over 450,000 people.
The project covered a large entrance arch, pathways to the festival area, artist village and artist cabins, a large football field and a media zone.
The focus was on creating a cohesive spatial identity that balanced functionality and comfort while reflecting the festival’s bold, high-energy visual language – designed to welcome and support international headliners including Eminem, Muse, and Calvin Harris.