THE BRIEF

Backstage design development for Soundstorm 2024, one of the largest music festivals in the Middle East, attended by over 450,000 people.

The project covered the entrance arch, pathways, artist village and cabins, football field, media zone, and flag installations.

The focus was on creating a cohesive spatial identity that balanced functionality and comfort while reflecting the festival’s bold, high-energy visual language – designed to welcome and support international headliners including Eminem, Muse, and Calvin Harris.

CREATIVE CONCEPT

BACKSTAGE ENTRANCE