SOUNDSTORM FESTIVAL

THE BRIEF

Design and production of the entire backstage area at the Soundstorm festival, one of the largest music festivals in the Middle East, attended by over 450,000 people.

The project covered a large entrance arch, pathways to the festival area, artist village and artist cabins, a large football field and a media zone.

The focus was on creating a cohesive spatial identity that balanced functionality and comfort while reflecting the festival’s bold, high-energy visual language – designed to welcome and support international headliners including Eminem, Muse, and Calvin Harris.

CREATIVE CONCEPT

BACKSTAGE ENTRANCE

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